StepUpYourRep in Philadelphia, Pennsylvania
So you know you need to get involved with social media, but you’re really not sure to how to navigate social media as a business owner. Should you be on all of the social media websites? What kind of posts should you make on facebook vs. twitter? These, among other questions, are probably what make you hesitate about the whole social media marketing craze. Don’t be disenchanted with social media and avoid it, it’s a cost free and relatively risk free way to advertise. Consulting with specialists might be a good option for you, but to get a head start on the whole process, we have a beginner’s guide to social media.
Instagram is the best way in Social Media to market your business and products. With Instagram you can market your business’ personality and image, which is a crucial aspect of your online reputation.
Can I get good quality pictures with Instagram?
Yes! What’s great about Instagram that with adequate lighting and a smart phone, you can take a picture of pretty much anything and edit the photo exactly how you’d like it edited. The really unique aspect of Instagram is the user-friendly settings with a wide selection of pre-set color filters. The filters can completely change the attitude of your photograph or video.
How can Instagram market my business?
With Instagram, you can take photographs of the products you sell or the food you serve and present them in an attractive way to your customers. People won’t be able to resist whatever you have taken a photo of. When you focus attention on specific products or services, those products gather special attention and gather a lot of attention from potential customers. It’s a great way to advertise products without any cost to you.
How do I connect with customers on Instagram?
In the same way you can tag people in Facebook photos and add hashtags on Twitter, Instagram offers these tools too. What does this mean? Customers can do the marketing for you! They can take photographs inside your business and of your products then share it with their friends. This is commonly done these days. People endorse products and places on Instagram and that means more business for you in the end.
What should I not do on Instagram as a business owner?
Don’t just take photographs of all your products and hope they all get attention. This will detract from your goals on Instagram. Pick and choose products you want to highlight. And when choosing these products, do keep in mind how they will translate in photographs. Lastly, as with all social media marketing, keep things mostly professional!
Instagram is a really effective and creative way to show off your favorite aspects of your business. It’s simple and cost effective and that’s something that all business owners could use a bit more of in their lives.
Above all, remain positive with your social media!
