StepUpYourRep in Philadelphia, Pennsylvania
So you know you need to get involved with social media, but you’re really not sure to how to navigate social media as a business owner. Should you be on all of the social media websites? What kind of posts should you make on facebook vs. twitter? These, among other questions, are probably what make you hesitate about the whole social media marketing craze. Don’t be disenchanted with social media and avoid it, it’s a cost free and relatively risk free way to advertise. Consulting with specialists might be a good option for you, but to get a head start on the whole process, we have a beginner’s guide to social media.
Facebook is the baseline Social Media Service. It does a great job of providing any kind of social media tool you desire. Marketing through Facebook is about connecting directly with your customers and networking through the community.
Why bother with getting a Facebook for my business?
When people search for your business and they want to get more general understanding of what your business does, the first search result they will click is what is most familiar to them: Facebook. Facebook is a universal tool and a database to find information. Utilize it as a way to present the most positive image of your company.
What can Facebook do that other social media services can’t?
Facebook is the full package. It combines the best aspects of multiple different social media services. As a business owner you can make posts and statuses of any length, advertise your company, post pictures, and have a way to directly contact and connect with your customers.
What should I not do on Facebook as a business owner?
The number one thing to avoid doing is creating your business’ Facebook page and then just abandoning it. When customers see that you have not kept your Facebook up to date, they will think of it as a reflection of your business’ attention to detail. And as with all Social Media Services, keep things mostly professional. You want Facebook to help your image, not harm it.
Facebook is the first Social Media Service you should begin utilizing in your social media journey, it’s a great way to learn the ropes of social media in the business world and it is a service you are most likely familiar with.
Above all, remain positive with your social media!
