It has been debated over the past couple of years if businesses are really affected by negative online reviews. A recent survey proves that consumers do pay close attention to reviews, regardless of how viable those reviews are. Eighty percent of consumers in the survey stated that negative reviews will change their mind about whether or not to buy a product or service from a business. The good news is that eighty seven percent of the people in the same survey said that positive reviews will reinforce their decisions to buy from a business. This larger percentage offers hope for business owners who ask whether this whole online marketing opportunity is worth the hassle. The reality is that with the positive and negative aspects included, businesses cannot ignore what goes on with their reputations online. While only a very small amount of their customers take the time to review their experiences with businesses, they are the customers whose reviews new and potential customers rely on. The potential risk and gain is great here for business owners. Business owners should focus on encouraging positive online feedback among their satisfied customers and seek outside help through Online Reputation Management Companies. There is a critical need for business owners to take action to improve their online reputation.
Contact StepUpYourRep to learn how you can get a sense of control over online negativity
